Notes & Updates

July 1, 2008 | Much has been going on with Starbucks in 2008. I've been dissecting all these Starbucks-related issues on my Brand Autopsy blog.|read more

Preview Tribal Knowledge

Read the TRIBAL KNOWLEDGE Manifesto

Sample the book by sampling this Manifesto. I’ve distilled 10 core lessons from the book into a super-snappy 24-page Manifesto that’s designed to get you thinking differently about your business. |read more

Discuss the Tribal Truths

Discussion Introduction

TRIBAL KNOWLEDGE is more than just a book—it’s the beginning of a conversation between you, me, and others.  I say this because we have the opportunity to share comments, opinions, and rebuttals on everything written in the book. To spark discussion with those who’ve read TRIBAL KNOWLEDGE and with those who’ve yet to read it, I’ve included tidbits from each of the 47 TRIBAL TRUTHS detailed in the book.


There’s much to explore here so dig in and dig around.  Comments are more than welcomed—they are expected!  Enjoy.

read/comment

Extras & Links

Websites about Starbucks

Fascinating conversation about current goings-on with Starbucks|read more

Starbucks-related posts from BRAND AUTOPSY

Articles, links, and commentary|read more

The Starbucks Executive Bookshelf

Read what Starbucks executives have read|read more
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