The Starbucks Gossip blog
This blog highlighting interesting news stories about Starbucks spurs fascinating conversation from Starbucks baristas, evangelical Starbucks customers, and vigilante Starbucks customers.
Starbucks is Everywhere
Winter Smith is on a quest to visit EVERY Starbucks location in the world. Seriously. That's his goal. You can read all about his journey and see photos of every store he has visited on his website.
The Passion of Howard Schultz | Feb. 16, 2006
Howard's ability to tell the Starbucks story is amazing. This post showcases his speech at the 2006 Starbucks Shareholders Meeting.
Interview with Anne Saunders, Starbucks CMO | Nov. 14, 2005
Anne addresses a wide-range of topics as it relates to Starbucks marketing
The Evolution of the Starbucks Logo | June 22, 2005
See how the Starbucks logo has evolved over the last 35 years.
More articles on Starbucks from the Brand Autopsy blog
If there is one commonality between Starbucks executives, it is they all read—a lot. Visit the office of any Starbucks executive and you’ll find shelves full of business books.
The following list, in alphabetical order, highlights ten of the most common business books virtually all Starbucks executives have read.
Be Our Guest | The Disney Institute
Built to Last | Jim Collins and Jerry Porras
Creating Customer Evangelists | Ben McConnell and Jackie Huba
Love Is the Killer App | Tim Sanders
Now, Discover Your Strengths | Marcus Buckingham
Orbiting the Giant Hairball | Gordon MacKenzie
Servant Leadership | Robert Greenleaf
Trading Up | Michael Silverstein and Neil Fiske
Why We Buy | Paco Underhill
Wisdom of Teams | Jon Katzenbach and Douglas Smith
And of course, Starbucks executives have read business books written by other former/current Starbucks execs:
Built for Growth | Arthur Rubinfeld (former Starbucks Real Estate exec.)
A New Brand World | Scott Bedbury (former Starbucks Marketing VP)
Pour Your Heart into It | Howard Schultz (current Starbucks chairman)
