TRIBAL KNOWLEDGE

"The wisdom that John Moore has distilled from Starbucks' unique culture is like a jolt of intellectual caffeine for marketers everywhere. Learn these tribal truths before your competitors do!"

Daniel H. Pink, author of “Whole New Mind” & “Free Agent Nation”

“Brimming with oodles of particulars that only a longtime insider could supply, ‘Tribal Knowledge’ is an immersive account of how Starbucks changed the world — not by discovering the potion to magic branding dust — but by passionately focusing on the smallest of details of the customer experience.”

Ben McConnell and Jackie Huba, authors of "Citizen Marketers"

“The Starbucks experience has become an integral part of customers’ lives. John’s book enables managers to decipher this phenomenal success and learn from it. Full of useful and clear examples and principles, the book is a must-read for every manager seeking to improve their organization’s competitive advantage.”

Lior Arussy, President Strativity Group, Inc and author of “Passionate & Profitable”

“John Moore delivers all kinds of fascinating bits and pieces of insider knowledge gained from his long tenure with Starbucks. Even better, he draws clear and telling lessons from Starbucks’ past. This book is sure to help business people and business students as they think about growing their own brands.”

Bryant Simon, Professor, Temple University,

and author of “Consuming Starbucks” (Bloomsbury, forthcoming)

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