(25) Be Generous
It can be argued Starbucks’ success was partly built on sampling generously. Giving away free samples powerfully demonstrates to consumers the pride you have in your products. This pride breeds trust—there’s nothing underhanded or suspect about it. Your customers are smart enough to realize you’re offering them food and drink samples because you hope they’ll love it. They’re hoping to find that great product that fulfills their desire. By giving it away, you’re showing customers how sure you are they’ll love it and want it again and again.
Posted in Discuss the Tribal Truths
hi there, just thought i’d point out for you that there are actually only 46 tribal truths … if you checkout the list, there is no number 24?
Posted by lynn williams on December 26th, 2006 at 1:13 pmDoh! For some reason, TRIBAL TRUTH #24 was marked “private.” Ain’t nothing private about it. I’ve made the post public. The world can now return to its normal rotation.
Posted by johnmoore on December 26th, 2006 at 6:26 pm