(8) Only Three Strategies Exist to Drive Sales
At Starbucks, marketers uncomplicate their work lives by realizing there are three, and only three ways a business can increase sales: (1) Get new customers to buy; (2) Get current customers to buy more, more often; and (3) Raise prices.
Posted in Discuss the Tribal Truths
If you don’t change your product range your’re right and this umcomlicated way of looking at marketing holds. But here’s the tricky thing: Find the right product range, the right mix, the right quantitiy to drive sales and still be true to the brand. As Anderson suggests in the ‘long tail”: “offer more means sell more.” Hhhm, that is very tricky for a brick retailer….
Posted by Oliver on October 9th, 2006 at 2:30 pm