The Passion of Howard Schultz | Feb. 16, 2006
Howard's ability to tell the Starbucks story is amazing.  This post showcases his speech at the 2006 Starbucks Shareholders Meeting.

Interview with Anne Saunders, Starbucks CMO | Nov. 14, 2005
Anne addresses a wide-range of topics as it relates to Starbucks marketing

The Evolution of the Starbucks Logo | June 22, 2005
See how the Starbucks logo has evolved over the last 35 years.  

More articles on Starbucks from the Brand Autopsy blog