Nov. 25, 2006 … Recently I chatted with Mark Ramsey of Hear2.0 acclaim. Mark’s a whiz-bang radio marketing guru and crazy movie fanatic. Our paths have crossed many times online with me linking to Mark and Mark linking to me, so it was nice to chat voice-to-voice with him.

Our conversation focused on Starbucks TRIBAL KNOWLEDGE stuff as well as how radio stations can apply some of the “tribal truths” Starbucks has used to build an endearing and enduring brand.

You can wander over to the Hear2.0 site and listen to our 15-minute conversation as well as read a short excerpt of our interview.  Enjoy.